The YU Yureka Plus was launched in July 2015 as an extension of the YU series by YU Televentures, a subsidiary of Micromax. It was designed to cater to the increasing demand for affordable smartphones with high-end features in India. Despite being discontinued, the Yureka Plus is remembered for its strong performance and value for money.
The Yureka Plus features a 5.5-inch IPS LCD display with a resolution of 1080 x 1920 pixels, providing a pixel density of approximately 401 ppi. This results in sharp and vibrant visuals, making the device ideal for multimedia consumption. The screen is protected by Corning Gorilla Glass 3, ensuring durability against scratches and minor impacts.
In terms of design, the phone measures 154.8 x 78 x 6 - 8.5 mm. It supports dual SIM (Micro-SIM, dual stand-by) functionality, which is an attractive feature for users who need to manage two phone numbers simultaneously.
Under the hood, the Yureka Plus is powered by a Qualcomm MSM8939 Snapdragon 615 chipset, featuring an octa-core processor with 4x1.7 GHz Cortex-A53 and 4x1.0 GHz Cortex-A53 CPUs. This combination ensures smooth multitasking and efficient performance across various applications. The Adreno 405 GPU supports gaming and graphic-intensive applications with reasonable efficiency.
The device ships with Android 4.4.4 KitKat and is upgradable to Android 5.1 Lollipop, offering users access to a wide array of features and apps.
YU Yureka Plus comes with 2GB RAM, which is adequate for basic multitasking needs and ensures reasonable performance with everyday applications. The internal storage of 16GB can be expanded via a dedicated microSDHC slot, allowing users to store more media and applications as required.
Photography on the Yureka Plus is handled by a 13 MP main camera with an aperture of f/2.2. It features autofocus and is equipped with LED flash for better low-light photography. Additionally, the main camera supports panorama shooting and is capable of recording videos at 1080p@30fps.
For selfies and video calls, the device includes a 5 MP front-facing camera, which delivers decent performance for social media use and everyday photography.
Powering the Yureka Plus is a removable Li-Po 2500 mAh battery. While this might seem modest by modern standards, it offers up to 210 hours on standby and up to 8 hours of talk time. The removable battery allows for easy replacement, which can be advantageous for users who prefer carrying a spare battery.
The phone supports a variety of connectivity options, including GSM/HSPA/LTE technology for fast mobile data access. For local connectivity, it offers Wi-Fi 802.11 b/g/n with hotspot capability, Bluetooth 4.0 with A2DP for wireless file transfers, and GPS for navigation.
The Yureka Plus includes a 3.5mm audio jack for traditional headphone connectivity and an FM radio feature for listening to live broadcasts. Unfortunately, it lacks NFC support, which could be a downside for users interested in mobile payments or quick device pairing.
The device is equipped with several sensors, including an accelerometer, gyro, and proximity sensor. These sensors enhance the smartphone experience by supporting features like auto-rotation, gaming controls, and screen auto-off.
Upon its release, the YU Yureka Plus was priced at around 130 EUR, making it a competitive option in the mid-range smartphone market. Its strategic pricing, combined with commendable performance and features, allowed it to capture the attention of budget-conscious consumers looking for a robust and reliable device.
Available in two color options—Moondust Gray and Alabaster White—the design was minimalistic yet stylish, catering to a wide audience.
The YU Yureka Plus represented a significant offering in the budget smartphone segment when it launched. Its combination of a powerful chipset, decent camera setup, and an expansive display made it appealing to users who desired quality without a hefty price tag. Although replaced by newer models and eventually discontinued, the Yureka Plus stands as a testament to YU Televentures' commitment to providing value-focused technology solutions.
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