The YU Yureka, launched in January 2015, was a significant entry into the mid-range smartphone market, particularly recognized for its competitive pricing and balanced performance. Despite being discontinued now, it left a mark on the industry with its sensible design and pragmatic functionality.
The device boasted a 5.5-inch IPS LCD display with a resolution of 720 x 1280 pixels, offering decent visual clarity for the time. It was protected with Corning Gorilla Glass 3, which provided a good level of durability against scratches and frequent handling.
The YU Yureka sported dimensions of 154.8 x 78 x 6-8.8 mm and a weight of 155 grams. Its Moonstone Grey color gave it a distinctive and elegant look. The phone supported dual micro-SIM capabilities, allowing users to manage two separate phone numbers conventionally.
Under the hood, the phone was powered by the Qualcomm MSM8939 Snapdragon 615 chipset featuring an Octa-core processor (4x1.7 GHz Cortex-A53 & 4x1.0 GHz Cortex-A53). This setup, in combination with the Adreno 405 GPU and 2GB of RAM, delivered satisfactory performance for day-to-day tasks and moderate gaming.
The YU Yureka came with a 13 MP rear camera equipped with an aperture of f/2.2, featuring LED flash and panorama capabilities. It could record videos at 1080p@30fps, which was quite competent for a mid-range phone of its era. The 5 MP front camera supported essential selfie needs.
Powered by a removable Li-Po 2500 mAh battery, the Yureka offered up to 210 hours of standby time and up to 8 hours of talk time, making it a reliable companion for daily use. The removable nature of the battery was an added advantage, allowing users to swap it easily if a fast charge was needed on the go.
Initially shipping with Android 4.4.4 (KitKat), it was upgradeable to Android 5.1 (Lollipop), giving users a taste of more recent Android features introduced by Google at that time. The software experience was smooth enough to handle basic applications and multitasking without significant issues.
In terms of connectivity, the Yureka supported LTE Cat4, enabling download speeds up to 150 Mbps. It also included Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, and FM radio, covering all the essential connectivity options. Despite lacking NFC, it provided a microUSB 2.0 port for data transfer and charging.
The device came with 16GB of internal storage, which was expandable via a dedicated microSDHC card slot, allowing users to extend storage capacity as per their requirements.
Incorporated sensors included an accelerometer, gyro, and proximity sensor, which helped in enhancing user interaction and functionality. The presence of a 3.5mm audio jack ensured compatibility with a wide range of audio accessories.
Even though the YU Yureka has been discontinued, it remains a notable piece of technology from the mid-2010s era. It offered a balanced mix of performance, design, and features at an accessible price point, approximately 130 EUR, and served as a viable option for users seeking functional and affordable smartphones during its market presence.
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