The LG KS360, also known as the LG Neon or LG Tribe, was a popular feature phone released in July 2008. Known for its distinctive slide-out QWERTY keyboard, it was targeted towards young consumers who were highly engaged in texting and online communication. The device was designed to bring an enhanced messaging experience in a time before smartphones dominated the market.
The LG KS360 features a compact and ergonomic design with dimensions of 101.5 x 51 x 16.8 mm and a weight of 111.5 g, making it easy to hold and carry. The device was available in several color combinations, including Black and red, Black and silver, White and soft pink, and Titanium and bright blue, adding a touch of personalization. Its most notable design element is the slide-out QWERTY keyboard, which was a precursor to on-screen keyboards of later smartphones, designed to provide a tactile and efficient typing experience for sending SMS and emails.
The LG KS360 is equipped with a 2.4-inch TFT screen that displays 256K colors. It has a resolution of 240 x 320 pixels, which results in a pixel density of approximately 167 ppi. The display provides clear and vivid visuals suitable for viewing messages, basic browsing, and gaming. Although not as advanced as modern displays, it was competitive for its time.
The phone comes with 64MB of internal storage, which was typical for feature phones of the era. However, the storage capacity can be expanded via a dedicated microSDHC slot, allowing users to store more music, photos, and files. The phonebook can store up to 1000 entries, which includes a photocall feature, providing ample space for contacts and making it convenient for users with extensive social networks.
The LG KS360 is equipped with a single 2 MP main camera. While this might seem basic by today’s standards, it was quite standard for phones at that time. The camera also supports video recording, although at a lower quality. The absence of a front-facing camera is notable, reflecting the device’s focus on communication rather than multimedia capabilities.
In terms of audio, the LG KS360 includes a loudspeaker and supports MP3 ringtones, but lacks a 3.5mm headphone jack, opting instead for proprietary connectors, which was common at the time. Connectivity options include Bluetooth 2.0 with A2DP, facilitating wireless connections to headsets and other Bluetooth-enabled devices. It lacks Wi-Fi, which limits internet connectivity to mobile data networks.
The LG KS360 operates on GSM networks, supporting GSM 900 / 1800 / 1900 bands. It supports GPRS and EDGE class 10 for mobile data connectivity, which was sufficient for basic web browsing and instant messaging. Messaging capabilities are comprehensive with support for SMS in threaded view, MMS, email, and instant messaging (IM), showcasing its orientation towards communication.
The device is powered by a removable Li-Ion 800 mAh battery. On a full charge, the battery can provide up to 444 hours of standby time and up to 5 hours of talk time. These figures highlight the efficient power consumption of feature phones compared to modern smartphones, allowing users to go several days without needing to recharge.
The LG KS360 runs on a proprietary feature phone operating system, offering a simple and straightforward user interface. The OS focuses on providing easy access to messaging and calls, with basic functionality for browsing and organizing media. This simplicity made it an attractive choice for users seeking essential phone features without the complexity of a full-fledged smartphone OS.
Other notable features include a Stereo FM radio, allowing users to listen to their favorite radio stations on-the-go. The inclusion of Java MIDP 2.0 provides support for Java-based applications and games, adding an entertainment dimension to the device. The device also includes basic tools like a calendar, voice memo, and alarm, rounding out its functionality as a reliable communication tool.
Priced at around 70 EUR at launch, the LG KS360 was an affordable option for teenagers and young adults who prioritized texting and staying connected. Its slide-out QWERTY keyboard catered to the growing demand for text messaging, setting a precedent for later devices that would emphasize social connectivity. Although it was eventually discontinued, the LG KS360 remains a memorable device for many who used it, representing a key moment in the evolution of mobile phones towards more sophisticated communication tools.
The LG KS360 stands as a snapshot of a transitional period in mobile phone design and functionality. With its focus on messaging and connectivity, it served its target audience well, offering a balance of style, practicality, and affordability. While technology has advanced significantly since its release, the LG KS360 remains an interesting example of the evolution of mobile communication devices in the pre-smartphone era.
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