The Amoi A320 is a retro style feature phone that was announced in the second quarter of 2006. It has since been discontinued but remains an interesting point of study for those interested in the evolution of mobile technology. At the time of its release, it captured a section of the market that was interested in basic functionality combined with essential communication features. It is a classic example of feature phones from the mid-2000s that prioritized basic functionality over advanced features.
The Amoi A320 operates on GSM technology, covering all four frequency bands: GSM 850, 900, 1800, and 1900. This enabled it to be used worldwide, making it a versatile choice for international travelers. However, it only supports GPRS class 10 connections and does not feature EDGE technology, limiting its data capabilities. During its time, this was common for feature phones which focused more on voice call clarity than internet capabilities.
The phone is compact and lightweight, with dimensions of 104 x 43.6 x 17 mm and a weight of just 80 grams. Its compact size made it extremely portable and suitable for one-handed use. The phone sports a Mini-SIM slot and is built with simplicity in mind. The design is reminiscent of candy-bar phones with physical keypads, which were popular during its time.
The Amoi A320 features a 1.8-inch CSTN display with 65K colors, providing basic visual output. The screen resolution is 128 x 160 pixels, resulting in a pixel density of approximately 114 PPI. While the display size and quality do not match modern standards, it was sufficient for the interface and menu navigation typical of feature phones. The screen-to-body ratio of approximately 22.5% emphasizes the functionality-oriented design.
Internally, the Amoi A320 comes with 2MB of storage space and lacks any form of expandable memory via card slots. The phonebook can store up to 300 contacts, allowing users to maintain ample numbers for communication. The call logs store information for 20 dialed, 20 received, and 20 missed calls, a standard limit for feature phones of this era.
The device features a single VGA camera with a 0.3MP resolution, which was the norm among entry-level phones during the mid-2000s. The lack of a video recording feature confirms its primary use for taking simple snapshots rather than professional photography. The absence of a front-facing camera also aligns with its basic feature set.
The Amoi A320 supports various ringtone formats including downloadable polyphonic, MP3, and MIDI ringtones. However, it lacks a loudspeaker and a 3.5mm headphone jack, thus limiting the multimedia consumption options. The design focused more on communication rather than media playback.
In terms of communications, the Amoi A320 supports SMS and MMS for text and multimedia messaging. While lacking any Bluetooth, Wi-Fi, or positioning capabilities, it does have a WAP 2.0 browser for basic internet access. The presence of downloadable games provides a form of entertainment, compensating slightly for the limited online capabilities. However, it does not support Java-based applications, restraining third-party app usage.
The phone is powered by a removable Li-Ion 720 mAh battery, a moderate capacity by today's standards but quite average for feature phones of its time. The battery offers up to 150 hours of standby time and up to 3 hours of talk time. The removable nature of the battery adds convenience for users who may carry spare batteries for extended use.
In summary, the Amoi A320 stands as an embodiment of mid-2000s feature phone design—simple, efficient, and deeply functional. It provided essential communication features without the bells and whistles of smartphones. Although technology has advanced significantly since then, the Amoi A320 reflects a crucial stage in mobile phone evolution and provides a window into technology's rapid advancement over the past decades.
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