The Allview Impera M is a smartphone that was launched in October 2014. It delivered a budget-friendly option for users who were looking for a Windows Phone experience at an affordable price range. While the device might not have garnered a significant spotlight in the competitive smartphone landscape, it presented a mix of features that catered to basic smartphone needs.
The Allview Impera M boasts a compact design, measuring 122.5 x 64.4 x 9.9 mm and weighing only 110 grams, which makes it easy to hold and operate with one hand. It features a Dual SIM capability allowing users to manage two phone numbers simultaneously, a beneficial feature for those who need to separate work and personal lines.
This device is equipped with a 4.0-inch TFT display offering a resolution of 480 x 800 pixels. The screen-to-body ratio stands at approximately 57.7%, delivering adequate visual clarity that meets the needs of basic usage, such as browsing and messaging.
Under the hood, the Allview Impera M operates on a Qualcomm MSM8212 Snapdragon 200 chipset coupled with a Quad-core 1.2 GHz Cortex-A7 CPU and an Adreno 302 GPU. While this configuration is not designed for heavy gaming or advanced multitasking, it provides an acceptable performance for standard operations like web surfing, social media, and light app usage.
The device comes with 512MB RAM and 4GB of internal storage, which can be expanded through a microSDHC card slot. The RAM capacity might be limiting for extensive multitasking, but the phone is geared more towards users who have minimal storage demands.
The Allview Impera M is fitted with a 5 MP main camera that includes an LED flash, allowing users to capture reasonable quality images in well-lit conditions. However, the video recording is limited to 480p resolution. The VGA front-facing camera, although basic, serves for occasional video calls and selfies.
The smartphone is powered by a removable Li-Ion 1420 mAh battery, offering up to 200 hours of standby time and up to 6 hours and 30 minutes of talk time. This battery life is sufficient for an average day of use with basic functionalities.
One of the unique selling points of the Allview Impera M is its operating system. It runs on Microsoft Windows Phone 8.1, which provides a different user experience compared to the more common Android OS. Windows Phone 8.1 offers live tiles and a smooth interface that stands out in terms of design and functionality.
In terms of connectivity, the device includes Wi-Fi 802.11 b/g/n, Bluetooth 4.0, and GPS. It also has an FM radio, providing entertainment options without additional data usage. The absence of NFC might not appeal to users looking for contactless payment methods. The phone comes equipped with essential sensors such as an accelerometer and proximity sensor.
Initially released at a price of about 90 EUR, the Allview Impera M catered to budget-conscious consumers looking for a basic smartphone experience. However, since the model has been discontinued, finding a new unit might be challenging but it might be available in secondary markets or as a refurbished model.
The Allview Impera M, with its modest specifications and affordable pricing, was targeted towards users who required essential smartphone functions without the additional frills of high-end models. Its compact design, dual-sim functionality, and the distinctive Windows Phone interface made it a noteworthy contender in its segment back in 2014. While it might not hold up against the modern smartphone criteria, it served its purpose as an economical and efficient device in its own time.
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