The ZTE Avid Plus, launched in January 2016, was positioned as an entry-level smartphone targeted at budget-conscious consumers. Despite its discontinued status, the device catered to essential mobile needs, making it a viable choice for basic smartphone usage.
Supporting GSM, HSPA, and LTE networks, the Avid Plus was equipped to handle most connectivity requirements. It provided coverage across 2G, 3G, and 4G bands (GSM 850/900/1800/1900 and HSDPA 850/1700/1900), ensuring connectivity across various regions. The LTE Cat4 technology offered download speeds up to 150 Mbps and upload speeds up to 50 Mbps, sufficient for basic web browsing and social media usage.
The Avid Plus was both announced and released in January 2016. It is now discontinued, reflecting the rapidly evolving technology landscape and the subsequent availability of more advanced models.
With dimensions of 144.8 x 72.9 x 10.9 mm and weighing 164.4 grams, the smartphone had a compact and sturdy profile. The design supported a single Nano-SIM card, contributing to its streamlined appearance. Despite its entry-level positioning, the device's build quality was considered robust for daily handling.
The Avid Plus featured a 5.0-inch IPS LCD display with a resolution of 480 x 854 pixels. Though not full HD, the resolution was adequate for basic tasks and standard video playback. Protected by Asahi Dragontrail Glass, the screen was resistant to scratches and minor impacts, enhancing durability.
Running on Android 5.1 Lollipop, the device was driven by a Qualcomm MSM8909 Snapdragon 210 chipset. The quad-core 1.1 GHz Cortex-A7 processor, paired with an Adreno 304 GPU, managed simple applications and light multitasking with ease, albeit insufficient for high-end gaming or intensive processing tasks.
The phone offered 8GB of internal storage, complemented by 1GB of RAM. While these specifications limit the range of applications that can be installed and run efficiently, users had the option to expand storage via a dedicated microSDHC slot. This flexibility allowed for additional storage capacity for media and apps.
The Avid Plus sported a 5 MP main camera with autofocus and an LED flash, capable of capturing basic images and videos at 720p HD resolution. The 2 MP front camera sufficed for video calls and simple selfies. Considering the device's affordability, the camera performance was respectable, albeit not tailored for photography enthusiasts.
Equipped with a loudspeaker and a 3.5mm headphone jack, the device provided conventional audio connectivity options. The presence of an FM radio added value, especially for users who preferred traditional radio over streaming services.
The ZTE Avid Plus included necessary connectivity features: Wi-Fi 802.11 b/g/n, Bluetooth 4.0, GPS, and microUSB 2.0. While lacking NFC support, these features were adequate for everyday wireless communication and navigation tasks.
The device incorporated an accelerometer sensor, fundamental for orientation detection and basic motion-sensing applications. While not equipped with advanced sensors, the available technology supported essential device functionality.
Powered by a removable 2300 mAh Li-Ion battery, the Avid Plus promised decent battery life. Standby time extended up to 350 hours on 3G, with talk time reaching up to 8 hours. The ability to replace the battery was particularly practical, allowing users to swap batteries for prolonged device usage.
Initially priced around 110 EUR, the ZTE Avid Plus represented a cost-effective choice for consumers seeking a functional smartphone without frills. Its features served the fundamental requirements of communications, connectivity, and usability at a budget-friendly rate.
The ZTE Avid Plus, while not a standout performer in the smartphone realm, fulfilled its role as a basic entry-level device. It provided essential features suitable for first-time smartphone users or those seeking minimalistic mobile functionality. Although advancements in technology have since eclipsed its capabilities, the Avid Plus remains a testament to the accessibility of smartphone technology to a broader audience.
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