The vivo Y37, launched in 2015, is a noteworthy mid-range smartphone from the Chinese manufacturer, vivo. Its specs made it an attractive option at the time, combining design, performance, and value. Although it is now discontinued, it served as a key player in vivo's strategy to expand its global market reach in the mid-2010s.
The vivo Y37 sports a sleek and slim design with dimensions of 154 x 77 x 6.8 mm, making it comfortable to hold despite its large screen. It weighs 165 grams, giving it a substantial yet manageable heft. The device features a dual SIM slot, supporting Micro-SIM cards and dual stand-by mode, which was a significant selling point for users who needed separate lines for personal and business use.
Equipped with a 5.5 inch IPS LCD screen, the vivo Y37 provides a good viewing experience with a resolution of 720 x 1280 pixels. Though not full HD, the screen utilized a 16:9 ratio and achieved a pixel density of approximately 267 ppi, adequate for the needs of an average user at the time. The addition of Corning Gorilla Glass 3 offered some protection against scratches and minor falls.
Under its hood, the vivo Y37 runs on the Qualcomm MSM8939 Snapdragon 615 chipset, featuring an octa-core processor (4x1.4 GHz Cortex-A53 & 4x1.0 GHz Cortex-A53) and is paired with an Adreno 405 GPU. This combination was typical for mid-tier phones at the time, capable of handling everyday tasks and moderate gaming efficiently. The vivo Y37 operated on Android 5.0 Lollipop, overlaid with vivo's custom Funtouch OS 2.1 interface. The Funtouch OS was known for its resemblance to iOS in aesthetic and navigation, catering to users who appreciated a similar user experience.
The vivo Y37 comes with a 13 MP rear camera featuring autofocus and an LED flash, producing decent photos in well-lit conditions. Its HDR and panorama modes enhanced photography by optimizing image quality and providing creative options. The device supported video recording at 1080p@30fps, enabling good video capture for its time. On the front, it was equipped with a 5 MP selfie camera, which was standard for the era, catering well to video calls and selfie enthusiasts.
The smartphone had 16GB of internal storage and 2GB RAM, suitable for moderate multitasking and app usage in 2015. It also supported memory expansion via a dedicated microSDXC slot, allowing users to increase their device's storage capacity and store more media and apps.
The vivo Y37 includes a non-removable 2720 mAh battery, delivering up to 410 hours of standby time on both 2G and 3G networks. Talk time was reported at up to 14 hours on 2G and 12 hours on 3G. Additionally, users could listen to music for up to 50 hours on a single charge, illustrating the device's efficiency in power management.
The vivo Y37 supports a wide range of connectivity options, including GSM, HSPA, and LTE networks, ensuring users could stay connected to high-speed data networks across numerous regions. The phone comes with Wi-Fi 802.11 a/b/g/n, Bluetooth 4.0, GPS, an infrared port, FM radio, and microUSB 2.0 with OTG support. However, it lacks NFC capabilities, which might limit certain contactless payment integrations. In terms of sensors, it includes an accelerometer, proximity sensor, and compass, contributing to the device's overall usability.
Initially launched in August 2015, the vivo Y37 is no longer available in the market as it has been discontinued. During its release, it was positioned as an affordable mid-range model, targeting consumers looking for a balanced smartphone experience without breaking the bank. Its competitive pricing made it an appealing option in markets with a cost-sensitive consumer base.
Looking back, the vivo Y37 was a commendable attempt by vivo to capture a significant portion of the mid-range smartphone market. With a strong emphasis on design, basic functionality, and affordability, it offered a solid choice for many users at the time. Although technology has vastly progressed since its release, the Y37 serves as a reminder of how swiftly the mobile phone landscape evolves, paving the way for more advanced models in vivo's lineup.
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