The Samsung U380 Brightside is a feature phone that showcases Samsung's commitment to creating versatile and user-friendly mobile devices. Released in March 2012, after being announced in February of the same year, the U380 Brightside is now discontinued. It was designed to appeal to those who prefer the simplicity and functionality of a feature phone combined with a physical QWERTY keyboard.
In terms of design, the Samsung U380 Brightside has dimensions of 111 x 60 x 14 mm, making it compact and relatively lightweight at 122 g (4.30 oz). The phone features a classic Mini-SIM slot and a slide-out QWERTY keyboard, which provides a tactile experience for users who favor physical buttons over a touchscreen keyboard. Its solid build is accompanied by a black finish, giving it a standard yet sleek appearance.
The device sports a 3.1-inch TFT display with a resolution of 240 x 320 pixels, resulting in a pixel density of roughly 129 pixels per inch. Although not as sharp as modern smartphone displays, the screen size and resolution are adequate for basic phone functions and light media consumption. The display can show up to 256K colors, which is typical for feature phones of its time.
Equipped with a single 3.15 MP rear camera, the Samsung U380 Brightside allows users to capture simple photos and record videos. Although not designed for high-quality photography, the camera is suitable for basic snapping and preserving casual moments. However, it lacks a selfie camera, which is common in feature phones launched during that period.
The Samsung U380 Brightside operates on a feature phone platform, which is designed for reliability and ease of use. With 128MB of RAM and 256MB of internal storage, it manages basic applications and tasks efficiently but cannot handle intensive multitasking or high-performance applications. The phone supports microSDHC cards, allowing users to expand storage for photos, music, and other files.
Regarding connectivity, the Samsung Brightside supports CDMA and EVDO standards. It operates on 2G CDMA 800/1900 bands and 3G CDMA2000 1xEV-DO bands. With EV-DO Rev.0, users experience a maximum data speed of 153.2 Kbps, which is sufficient for basic internet browsing and email. The phone includes Bluetooth 2.1 with A2DP and EDR for wireless connectivity and features GPS with A-GPS support for navigation. It, however, lacks WLAN capability. For physical connections, a microUSB 2.0 port is included.
Powering the device is a removable Li-Po 1000 mAh battery. The battery life is one of the key strengths of the U380 Brightside. It provides a stand-by time of up to 350 hours and a talk time of up to 6 hours and 30 minutes, making it a reliable choice for users who prioritize longevity.
Additional features of the Samsung U380 Brightside include a standard 3.5mm headphone jack and a loudspeaker. It supports a range of messaging options, including SMS (threaded view), MMS, Email, Push Email, and IM. Though it doesn't support Java-based applications, it has an accelerometer and a compass as its primary sensors. The phone comes with pre-installed games, providing entertainment options without the need for additional downloads.
In summary, the Samsung U380 Brightside is a practical feature phone suitable for users who favor simplicity over the complexity of modern smartphones. Despite its limitations in terms of processing power and display resolution, it successfully caters to basic communication needs. Although it has been discontinued, the U380 Brightside remains a testament to the era when feature phones dominated the mobile market due to their reliability and straightforward functionality.
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