Released in December 2016, the Plum Hero was developed as an affordable feature phone that catered to users looking for basic functionalities without the complex offerings of smartphones. Although the device has been discontinued, its simplicity and reliability have continued to keep it relevant among users who appreciate traditional mobile phones.
The Plum Hero has a compact and lightweight design. It measures 112.5 x 48 x 12.8 mm and weighs only 46.5 grams, making it easy to carry and fit comfortably in one’s pocket. The body is made from sturdy materials and comes in a variety of colors such as Black, White, Red, Blue, Pink, Orange, and Lime, adding a personalized touch for users.
The Plum Hero features a 1.8-inch TFT display, supporting 256K colors. With a resolution of 128 x 160 pixels, the screen size may seem small by today’s standards, but it provides clear and sufficient display quality for basic phone operations. The screen-to-body ratio of approximately ~18.9% signifies its focus on function rather than form.
Under the hood, the Plum Hero runs on a Mediatek MTK6261D chipset. It’s paired with 32MB of RAM and 32MB of internal storage, which can be expanded via a microSDHC card slot. Given its classification as a feature phone, the Plum Hero doesn’t include a GPU, and gaming options are limited.
The Plum Hero is equipped with a basic 0.3MP camera that includes an LED flash, allowing users to capture simple photos and videos. Although it may not satisfy those seeking high-quality imaging, it is adequate for day-to-day capture in well-lit environments.
Powered by a removable Li-Ion 600mAh battery, the Plum Hero is capable of standing by for up to 100 hours and provides a talk time of up to 4 hours. While it may not have the capacity of modern smartphones, its battery life is consistent with the minimal power requirements of a feature phone.
The phone operates on GSM networks and supports dual SIM functionality, providing flexibility for users who need to manage multiple phone lines. Bluetooth 2.0 is available for basic wireless connections, and the device also features an FM radio, microUSB, and a 3.5mm audio jack.
As a feature phone, the Plum Hero doesn’t run a smartphone operating system but offers essential functions such as SMS and MMS messaging. It lacks advanced features like WLAN, positioning services, and NFC, instead focusing on straightforward communication tools.
While the Plum Hero does not compete with modern smartphones, its appeal lies in its simplicity and reliability. It serves as a practical choice for users who require a device for basic communication without unnecessary complications. Despite being discontinued, it leaves a continuing impact in regions or demographics where minimalism in technology is valued.
All Rights Reserved +13571 Phones © Mobilawy 2025