The LG Prada 3.0 is a smartphone that was a result of a collaboration between LG Electronics and the Italian fashion brand Prada. This collaboration aimed to provide a stylish, design-oriented device with high functionality. Launched in December 2011 and released in January 2012, the LG Prada 3.0 was positioned as a luxury smartphone in a market dominated by largely utilitarian devices.
The LG Prada 3.0 is notable for its sleek, elegant design which stands out due to its minimalistic aesthetics. It features dimensions of 127.5 x 69 x 8.5 mm, and a weight of 138g, making it comfortable to hold and use. The device uses a Mini-SIM and is available in a classy black color, with materials chosen to reflect Prada's high fashion credentials.
The smartphone comes with a 4.3-inch IPS LCD screen, offering a resolution of 480 x 800 pixels at a 5:3 aspect ratio, with an approximate pixel density of 217 ppi. Despite its relatively low resolution compared to modern standards, the display is notable for its color accuracy and viewing angles, courtesy of the IPS technology and its contrast ratio of 1031:1.
At its core, the LG Prada 3.0 is powered by a TI OMAP 4430 chipset, which includes a dual-core 1.0 GHz Cortex-A9 CPU and a PowerVR SGX540 GPU. This setup, combined with 1GB of RAM, ensures smooth operation for most day-to-day applications typical of the Android 2.3.7 (Gingerbread) system, which is upgradeable to Android 4.0 (Ice Cream Sandwich).
The device includes 8GB of internal storage, which can be expanded via a microSDHC card slot. This allows users to add more storage for apps, music, and other media, making it a practical choice for those with significant storage needs.
Photography is a strong suit for this device, featuring an 8 MP autofocus rear camera with LED flash, capable of recording 1080p videos at 30fps. The image quality was competitive at the time of release, and it offers a variety of shooting modes to enhance user creativity. Additionally, the device has a 1.3 MP front camera, catering to basic selfie needs and video calling options.
The LG Prada 3.0 houses a 1540 mAh removable Li-Ion battery. It's not particularly large by today's standards, but it offered reasonable performance at launch, giving up to 330 hours of standby time and approximately 4 hours 20 minutes of talk time on 2G networks, and up to 5 hours on 3G networks.
The device supports GSM and HSPA technologies. It supports a range of bands with HSPA speeds reaching up to 21.1/5.76 Mbps. Connectivity options include Wi-Fi 802.11 a/b/g/n, dual-band, Wi-Fi Direct, DLNA, and hotspot functions, offering robust wireless connectivity. Bluetooth 3.0 with A2DP and EDR support, GPS with A-GPS, NFC, Stereo FM radio, and microUSB 2.0 with MHL TV-out round out the connectivity features.
The audio system in the LG Prada 3.0 includes a built-in loudspeaker and a standard 3.5mm headphone jack. It provides decent sound quality, with tested loudness levels of Voice 66dB, Noise 65dB, and Ring 75dB, ensuring that ringtones and call audio are clear.
This smartphone is equipped with several sensors such as an accelerometer, gyro, proximity sensor, and compass. These sensors enhance the device's usability, supporting various apps and features that require motion or orientation detection.
Upon release, the LG Prada 3.0 was priced at approximately 210 EUR. Given its designer branding and premium styling coupled with solid performance specifications, it was targeted at users looking for more than just a functional device—something that represented elegance and luxury.
The LG Prada 3.0 remains an intriguing part of smartphone history for its blend of fashion and technology. While its hardware might not compare to modern smartphones, its design and brand association continue to earn it distinction as a luxury item. Those interested in mobile technology with a fashion twist can appreciate the LG Prada 3.0 for its contributions to design-led innovation in the mobile industry.
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