The Lava 3G 354 was a smartphone introduced in May 2014, catering to entry-level users with basic smartphone needs. Though it has been discontinued, the device remains a point of interest for those studying the evolution of smartphones in the early 2010s.
Announced and released in May 2014, the Lava 3G 354 entered a competitive market for low-cost smartphones. Despite its limited time on the shelves, it gained some attention for providing essential smartphone features at a budget-friendly price.
The Lava 3G 354 featured a compact design with dimensions of 118 x 61 x 11.8 mm and a weight of 103.8 grams. This made it a lightweight and easy-to-carry device suitable for users seeking portability. It supported Dual SIM functionality, allowing users to manage two different numbers without the need for multiple devices.
The device came with a 3.5 inch TFT display capable of displaying 256K colors. With a resolution of 320 x 480 pixels, the screen offered a pixel density of approximately 165 ppi. While not high definition by today’s standards, it was adequate for basic tasks such as browsing and messaging.
Under the hood, the Lava 3G 354 was powered by a Mediatek MT6572 chipset built on the 28 nm process. It included a dual-core 1.0 GHz Cortex-A7 CPU paired with a Mali-400 GPU. This configuration was designed to handle everyday tasks with reasonable efficiency given the tech norms of its time.
The phone offered 256MB RAM and 2GB of internal storage, which was expandable via a microSDHC slot. While the RAM and storage might seem minimal now, it fit the purpose for undemanding users and applications back in 2014.
Equipped with a modest 2 MP main camera, the Lava 3G 354 allowed for basic photography. It also supported video recording, fulfilling the primary needs for capturing moments on the go. The front-facing VGA camera served simple selfie and video call needs.
The device was powered by a removable 1400 mAh Li-Ion battery, providing enough juice for light to moderate use throughout the day. The ability to remove and replace the battery easily was a significant plus for users who needed extra power on the go.
The Lava 3G 354 supported GSM / HSPA network technology with speed capacity via HSPA. It also offered Wi-Fi connectivity on 802.11 b/g/n standards, Bluetooth 2.0, GPS for location services, and FM radio. MicroUSB 2.0 ports facilitated connectivity and charging.
Running on Android 4.2 Jelly Bean, the device provided access to a broad range of apps through the Google Play Store. An accelerometer sensor enabled basic motion detection functionality crucial for many applications, albeit with limited advanced motion sensing features.
The Lava 3G 354 maintained essential multimedia capabilities with its loudspeaker and a 3.5mm audio jack, enabling users to enjoy music and video content with ease.
Available in Dark Blue and White, the phone offered a couple of color choices for users looking to personalize their devices to some extent.
Though now discontinued, the Lava 3G 354 represents a specific era in mobile technology where bridging the digital divide with affordable smartphones was crucial. For its price point, it offered basic features and connectivity options suitable for users beginning their journey into the smartphone world.
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