Price and specifications of HTC Desire 728 Ultra advantages, disadvantages, and a comprehensive explanation

Overview of HTC Desire 728 Ultra

The HTC Desire 728 Ultra is a mid-range smartphone introduced by HTC in August 2016. This device was released to refine the Desire series, offering a mixture of performance, camera capabilities, and aesthetic appeal at a fair price point. It was aimed at users looking for a reliable smartphone experience without breaking the bank.

Design and Build

The HTC Desire 728 Ultra has dimensions of 157.9 x 77.8 x 7.9 mm, which makes it a comfortable fit for one-handed use while still offering a large display for media consumption. Weighing only 153 grams, it is notably lightweight. The device comes with a dual SIM capability, using Nano-SIM slots, which is an attractive feature for users who manage multiple phone numbers or travel frequently.

With colors like Black Gold and Cappuccino Brown, the device exudes a subtle elegance. The choice of color and build gives it a premium feel, despite its position in the mid-range market.

Display Specifications

The device sports a 5.5-inch Super LCD2 display, giving it a substantial screen-to-body ratio of around 67.9%. The resolution of 720 x 1280 pixels, with a density of approximately 267 pixels per inch, provides bright and vivid visuals suitable for gaming, video streaming, and general use. Although not Full HD, it still delivers relatively crisp images and texts.

Performance and Hardware

Under the hood, the HTC Desire 728 Ultra is powered by the Mediatek MT6753 chipset with a 28 nm process technology. It has an octa-core 1.5 GHz Cortex-A53 CPU complemented by the Mali-T720MP3 GPU. This combination ensures that the phone can handle everyday tasks efficiently, such as web browsing, social media interaction, and light gaming.

The device comes with 3GB of RAM and 32GB of internal storage, which can be expanded via a microSDXC card. This memory configuration provides enough capacity for installing a variety of apps and storing personal media like photos, videos, and music.

Camera Capabilities

The HTC Desire 728 Ultra features a 13 MP rear camera with an f/2.2 aperture and autofocus capability. The camera setup supports features such as LED flash, HDR, and panorama, allowing for diverse photography options. It can record video at 1080p resolution at 30 frames per second, capturing moments with decent quality for this device range.

The 5 MP front camera with an f/2.8 aperture also supports 1080p video recording. While not the highest resolution on the market, it is sufficient for video calls and casual selfies, meeting the needs of everyday users.

Battery Life and Power

The device packs a non-removable Li-Po 2800 mAh battery. This capacity offers a reasonable amount of battery life, supporting a full day of average usage including calls, messaging, media streaming, and web browsing. However, heavy usage might necessitate a recharge before the day's end.

Connectivity and Features

Connectivity is well-covered with the HTC Desire 728 Ultra. It supports GSM, CDMA, HSPA, EVDO, and LTE networks, ensuring wide compatibility with mobile networks. The device can achieve mobile data speeds of HSPA 42.2/11.5 Mbps and LTE Cat4 150/50 Mbps.

Additional connectivity features include Wi-Fi 802.11 b/g/n, Bluetooth 4.1 with A2DP, GPS positioning, and an FM radio. However, it does not have NFC capability, which might be a drawback for users reliant on contactless payment options. The device is equipped with a 3.5mm audio jack, a feature that is becoming less common but remains desirable for many users.

Operating System and User Experience

The device runs on Android 5.1.1 Lollipop with HTC’s Sense UI. The Sense UI adds some custom functionality and user experience enhancements to the standard Android operating system, providing an intuitive and user-friendly interface. Although this OS version is relatively dated, it remains functional for the core tasks expected of a mid-range smartphone.

Price and Market Position

Released at around 220 EUR, the HTC Desire 728 Ultra offers good value for its price. It targets consumers looking for a mid-range device with reliable performance and a decent camera setup. While it might not appeal to users seeking the latest technology and highest specifications, it serves as a solid option for those prioritizing budget over cutting-edge innovation.

Conclusion

In summary, the HTC Desire 728 Ultra is a well-rounded smartphone that offers a balanced combination of performance, camera quality, and features at an affordable price point. While it doesn't boast the latest technologies or high-end specs, it delivers reliable functionality for everyday use, making it a suitable choice for budget-conscious consumers seeking a dependable smartphone.