The BLU Neo, released in the first quarter of 2012, was an entry-level feature phone designed to cater to the essential communication needs of users. It was manufactured by BLU Products, a company based in the United States known for producing affordable mobile devices. While the smartphone era was on the rise, the BLU Neo focused on providing a reliable and simple mobile experience for those who preferred traditional phone features.
The BLU Neo featured a compact design with dimensions of 96 x 54 x 12.8 mm, making it easy to handle with one hand. Weighing just 120 grams, it provided a lightweight option for users seeking portability. The device came with a Mini-SIM slot and was available in a variety of colors, including Black, Red, Blue, and Silver, catering to diverse aesthetic preferences.
Equipped with a 2.8-inch TFT resistive touchscreen that supported 256K colors, the BLU Neo facilitated basic visual interactions with a resolution of 240 x 320 pixels. The screen's modest size, accounting for approximately 46.8% of the screen-to-body ratio, was adequate for viewing simple graphic content and navigating through phone menus.
Under the hood, the BLU Neo was powered by a feature phone operating system, focusing on delivering efficient handling of core tasks. It had 64MB of RAM and 256MB of internal storage, which could be extended through a dedicated microSDHC card slot. This combination allowed for the storage of phonebook contacts, call records, basic applications, and media files.
The phone featured a single 2MP rear camera capable of capturing images and recording videos. While it lacked advanced photographic features, it served the purpose of documenting everyday moments.
The BLU Neo supported GSM technology across multiple bands including GSM 850, 900, 1800, and 1900. For data connectivity, it featured Class 10 GPRS but lacked EDGE support. Additionally, the phone allowed users to communicate through SMS, MMS, Email, Push Email, and IM services.
Despite its simplicity, the BLU Neo came with a 3.5mm audio jack and stereo FM radio, providing basic entertainment and audio features. Users could also download and enjoy simple Java-based games on the device.
In terms of connectivity, the BLU Neo was equipped with Bluetooth version 2.1 with A2DP support for wireless audio streaming. It included a microUSB port for charging and data transfer. However, the phone did not support WLAN or positioning services such as GPS.
Powered by a removable Li-Ion 820 mAh battery, the BLU Neo offered reasonable battery performance for its class. It provided a standby time of up to 150 hours and a talk time of approximately 1 hour and 30 minutes, making it suitable for users who used the phone primarily for calls and messages.
With a price tag of around 70 EUR, the BLU Neo was an affordable choice for users who required a basic handset for everyday communication tasks. Despite being discontinued, its simple design and functionality provided an alternative for those who were not inclined towards complex smartphones and preferred a straightforward mobile phone experience.
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