BLU Magic A Complete Guide to Specs Prices Pros & Cons

Overview of BLU Magic

The BLU Magic is a smartphone that was released in the early part of the last decade, specifically announced in February 2011 and made available to the public by April of the same year. Despite being discontinued, it holds a noteworthy position in the timeline of mobile technology, primarily for its affordability and basic technological features catering to early smartphone adopters.

Design and Build

This device features a compact design with dimensions measuring 111 x 58 x 13.5 mm. At that time, it offered a reasonable 3.2-inch display which utilized TFT technology to display 256K colors. While not particularly slim or lightweight, its frame supported a mini-SIM, allowing for straightforward connectivity options.

Display

With a 3.2 inches display, the BLU Magic presents a resolution of 320 x 480 pixels, achieving around 180 ppi pixel density. The display size may appear modest by today’s standards, but for its time, it provided a satisfactory screen-to-body ratio of approximately 47.4%, suitable for viewing basic multimedia, and essential functions.

Performance

Powered by the Qualcomm MSM7227 Snapdragon S1 chipset, the device houses a 600 MHz ARM 11 CPU along with an Adreno 200 GPU. The specifications were limited, but they were sufficient for handling basic applications and functionalities inherent to the Android 2.2 (Froyo) operating system.

Memory and Storage

In terms of storage, BLU Magic is equipped with 512MB of internal storage paired with 256MB RAM. However, for users requiring more space for apps and personal data, a dedicated microSDHC slot is available, allowing expandable storage to suit their needs.

Camera and Multimedia

For photography and video, the command of a single primary camera of 3.15 MP is noteworthy. It can record video at 320p@18fps but lacks a selfie camera, which was common for phones released during this era. Despite minimal camera specifications, the device includes necessary features like loudspeaker, 3.5mm jack, and FM radio with stereo and RDS capabilities for an all-encompassing multimedia experience.

Connectivity

The BLU Magic offered GSM/HSPA network technology supporting 2G bands across GSM 850/900/1800/1900 and 3G bands over HSDPA 850/1900/2100. Speeds on the device max out at HSPA 7.2/0.384 Mbps, with additional connectivity options including Wi-Fi 802.11 b/g, Bluetooth 2.1, GPS with A-GPS, and microUSB 2.0 for data transfer and charging.

Battery Life

A removable Li-Ion 1450 mAh battery powers the device, which was a standard specification during that time. Users can expect up to 700 hours of standby on 2G and up to 500 hours on 3G networks, with talk times of up to 8 hours on 2G and approximately 6 hours on 3G networks, delivering reliable battery life for everyday tasks.

Pricing and Availability

Priced at around 110 EUR at the time of release, the BLU Magic was aimed at budget-conscious consumers seeking a basic smartphone experience. The availability of black and white color options provided users with some personal choice in terms of aesthetic preference.

Conclusion

Overall, the BLU Magic serves as a fascinating blast from the past in the technology space, offering a glimpse into the early adopters' market for smartphones. While its technological capabilities were modest, for the time, it aptly served its purpose as a basic entry-level smartphone meeting the essential needs of its user base.