BLU Life Pure Full Specs Pricing Pros & Cons Uncovered

Network and Connectivity

The BLU Life Pure supports GSM and HSPA network technologies. It provides a range of 2G bands, including GSM 850, 900, 1800, and 1900. For 3G connectivity, it supports HSDPA on bands 850 and 1900, specifically for the L240a model. The device offers HSPA speeds of up to 42.2/11.5 Mbps, ensuring relatively swift mobile internet connectivity for its time.

Launch and Availability

Announced in December 2013 and released in the same month, the BLU Life Pure was eventually discontinued. Despite its short lifecycle, it managed to capture some interest in markets where budget smartphones were in demand, offering competitive features for its price range.

Design and Body

With dimensions of 142 x 69.4 x 7.7 mm, the BLU Life Pure is a compact device, weighing in at 128 grams. This makes it a lightweight option for users who prefer sleeker phones. It supports a Micro-SIM, fitting modernity with functionality, wrapped in a design available in either black or white.

Display

The device features a 5.0-inch IPS LCD screen, showcasing vibrant colors and decent viewing angles for the time. With a screen-to-body ratio of approximately 69.9%, the display resolution stands at 1080 x 1920 pixels, resulting in a pixel density of about 441 ppi, which was quite impressive for a phone in its category back in 2013.

Platform and Performance

Running on Android 4.2 (Jelly Bean), the BLU Life Pure utilizes the Mediatek MT6589T chipset. The CPU is a quad-core Cortex-A7, clocked at 1.5 GHz, paired with a PowerVR SGX544MP2 GPU. This combination provides efficient performance for everyday tasks and multimedia consumption, keeping up with the demands of typical smartphone users at the time.

Memory and Storage

The phone offers 32GB of internal storage and comes with 2GB of RAM. However, it lacks a card slot for expandable storage, which may be a limitation for users looking to store large media libraries directly on the device. Nevertheless, the built-in storage should suffice for moderate use and app installations.

Camera Features

Main Camera

The rear camera setup of the BLU Life Pure includes a single 13 MP sensor with autofocus, LED flash, panorama, and HDR features. It can record videos at 1080p@30fps, suitable for capturing high-quality images and videos during the smartphone's era.

Selfie Camera

For selfies, it is equipped with a 5 MP front camera, facilitating decent quality selfies and video calls, contributing to its appeal to social media enthusiasts and casual users alike.

Audio and Sound

The device includes a loudspeaker for hands-free operations and entertainment. It also features a 3.5mm headphone jack, accommodating users who prefer traditional wired headphones or earphones for their audio needs.

Communications and Usability

Connectivity options are comprehensive with Wi-Fi 802.11 b/g/n with Wi-Fi Direct and hotspot support, Bluetooth 4.0 with A2DP, and GPS for accurate location positioning. Unfortunately, NFC is absent, which limits certain contactless capabilities, but it compensates with an FM radio and a microUSB 2.0 port for charging and data transfer.

Sensors and Additional Features

The phone is equipped with basic sensors including an accelerometer, proximity sensor, and compass, which enhance user interaction and provide useful functionalities across various applications and settings.

Battery Life

Powering the BLU Life Pure is a Li-Ion 2020 mAh non-removable battery. The phone boasts stand-by times of up to 750 hours on 2G and up to 675 hours on 3G, with talk times up to 24 hours on 2G and 12 hours on 3G. These specifications suggest commendable battery performance, suitable for a full day of moderate usage.

Market and Pricing

The BLU Life Pure was priced at approximately 240 EUR upon release, catering mainly to budget-conscious consumers seeking a smartphone with a balance of features and performance. Although discontinued, it remains a notable entry in the mid-range smartphone category of its time.