The BLU Deejay, a compact feature phone, was introduced to the market in September 2010 by BLU Products. Known for its practicality and affordability, the BLU Deejay caters to users looking for basic mobile functionality rather than advanced smartphone features. The phone is designed with dual SIM capabilities, a key selling point for individuals who require two separate phone lines.
The BLU Deejay has a classic and straightforward design, measuring 103 x 44 x 15 mm and weighing only 83 grams. Its lightweight build ensures easy portability. The device is constructed using materials that offer durability while maintaining an attractive design. The phone is available in various vibrant colors, including Grey, Green, Purple, Pink, and Blue, which cater to diverse aesthetic preferences.
Featuring a 1.77-inch TFT display capable of showing 65,000 colors, the BLU Deejay offers users modest visual clarity. The screen resolution is 128 x 160 pixels, providing basic visibility suitable for the phone’s primary functions. This compact display size results in a screen-to-body ratio of approximately 21.8%.
The phone operates on GSM networks and supports 2G connectivity across various bands, including GSM 850, 900, 1800, and 1900 for SIM 1. It features GPRS for mobile data but lacks EDGE support. Internet browsing is limited to WAP 2.0/xHTML, which suffices for basic web pages but not for complex browsing tasks. The phone does not support WLAN or Bluetooth connectivity, focusing instead on basic telecommunication services.
In terms of memory, the BLU Deejay is equipped with a microSD card slot that allows for expandable storage. This feature is crucial for storing contacts, messages, and other simple files. The phone supports up to 200 entries in its phonebook, catering to users with moderate contact lists. Users can also maintain a log of call records, enabling them to track communication history effectively.
The BLU Deejay does not come with a camera, emphasizing its primary use as a communication device. Despite the absence of a camera, the phone supports basic audio functionalities. It includes a loudspeaker and stereo FM radio, providing entertainment options without relying on internet connectivity. However, it lacks a 3.5mm audio jack, which may limit the use of standard earphones.
The phone is powered by a removable Li-Ion 800 mAh battery, providing substantial usage time for its category. It boasts a standby time of up to 580 hours and a talk time of approximately 8 hours. This long battery life makes it an ideal choice for users who need a reliable device for extended periods without frequent charging.
The device offers basic messaging features, including SMS and MMS support. Users can also download games, although the gaming experience is limited by the phone’s hardware capabilities. The BLU Deejay does not support Java applications; hence, additional software functionalities are minimal. For connectivity, a miniUSB port is available for charging, highlighting its focus on essential operations rather than advanced technology.
Initially launched at a price point of about 40 EUR, the BLU Deejay was positioned as an affordable, no-frills mobile solution. Its discontinuation might be attributed to the market's shift toward smartphones, though its functionality remains relevant for specific use cases such as emergency phones or for people not requiring smart features. Despite being discontinued, the device's simplicity and efficacy still capture a nostalgic market.preferring straightforward communication tools over complex digital devices.
Overall, the BLU Deejay stands out as a practical option for those seeking a simple, reliable mobile device. While lacking the advanced features of modern smartphones, it caters well to its intended market segment through robust design, substantial battery life, and essential communication functionalities.
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